Meet the Strive Team

Dr. Padraic Obma

Founder & CEO

Dr. Obma has been in private practice for over 10 years as an orthopedic surgeon performing robot assisted joint replacement surgery and minimally invasive arthroscopic surgery. His passion for improvements in healthcare delivery and patient outcomes is the inspiration behind the Strive Drive.

Walter J Cloud, MS, RN


Walter has been a RN for over 10 years with a passion for improving patients lives. Walter is a leader and patient advocate who is passionate about the strive technology and lives by the Strive mission which is to provide better care and better outcomes, not only for the patient, but also the family that surrounds the patient on their journey back to improved health.

Shana Kettunen, MBA

Chief Operating Officer

Shana brings 15 years of diverse healthcare experience to the team.  She started clinically as a
sonographer and most recently served as a leader in telemedicine with experience in business
development and project management. She enjoys bringing together diverse teams to change the way
healthcare is delivered.

Logan Hendricks

Director of Product & Brand Strategy

Logan Hendricks has enjoyed over 10 years of experience in marketing and brand management. From managing sales plans and growth to brand integration with professional sports teams across the nation. Logan, a University of Wisconsin – Green Bay graduate, is passionate about being on the leading edge of telemedicine technology, leading to better patient care and better outcomes.

Amber Markey

Director of Engineering

Amber brings over six years of experience from a previous medical device startup where she held multiple roles in engineering, product management, quality, regulatory, and supply chain. Amber, a Mechanical Engineer out of the University of Kansas, is passionate about hardware and leveraging new technology to evolve the patient and care team experience. When not at work, Amber can be found far from home on a bike or in the kitchen concocting more fuel for the next ride.

Don Goheski

Director of Sales

Don brings 25 years of medical sales and business development experience to the Strive team. Specializing in account management, Don strategizes with customers so team members can meet the clinical and patient needs particular to today’s diverse and rapidly evolving healthcare environment. Don has found trust and adding value to be essential in cultivating lasting relationships with colleagues. Apart from work, Don enjoys spending time with family and friends, watching sporting events, golfing, traveling and photography.

Adrian Kellor

Senior Software Engineer

Adrian Kellor has been developing software for over 25 years. A Computer Science graduate of UW-Madison. He enjoys programming systems to fill the needs of businesses and customers. When not working he enjoys photography, tinkering with tech, and is a fan of science fiction in all forms.

Einer Martinez

DevOps / System Administrator

Einer Martinez has been a Systems Administrator for the past 5 years. He graduated as a Network Administrator from Northeast Wisconsin Technical College in 2017. He enjoys learning and implementing new technologies that focus on IT automation. When he is not working, he enjoys hiking, working out, and spending time with his family and friends.

Sherry Freeman

Account Manager

Sherry is an experienced account manager who excels at providing next level customer service to her clients. She has over 8 years of experience working with sensor technology and has seen the impact data from these devices can have on behavior. She also has worked for over 15 years in health and wellness. Sherry understands the value of a product that provides data, accountability, and connection to create the best possible outcomes and is passionate about making it available to as many people as possible.

Hans Obma

Communication Strategist

Hans studied journalism at UW-Madison and worked as a medical interpreter before developing his writing and communication skills in Southern California. When he is not strategizing or creating media content for Strive, he plays foreign roles in American television and film. He speaks Spanish, French, German and Russian to various degrees.

Cindy Lambert

Business Support Manager

Cindy brings vast experience supporting executives within the healthcare field.  She has the ability to tactfully and effectively communicate with a variety of individuals and highly visible customers/leadership.  Excellent organizational and communication skills and ability to work well in both team-oriented and self-directed environments.

Cordero Barkley

Board of Directors

Cordero Barkley is the Director of Finance and Investments. Formerly, he was an Assistant Vice President – Fiduciary Officer with Associated Bank Wealth Management, working with high net-worth individuals.

As a former Division I Student-Athlete, Barkley earned his Bachelor’s degree and his MS from the University of Wisconsin-Green Bay.

Barkley was recognized by the Green Bay Chamber of Commerce as 2018 Future 15 recipient, as well as a recipient of the University of Wisconsin-Green Bay Distinguished Recent Alumni Award for 2018. He also currently serves on a number of boards in the Greater Green Bay community.

Therese Pandl

Board of Directors

Retired healthcare executive, with over 35 years of progressive leadership in large, complex health care systems. Demonstrated skill in building integrated systems of care, advancing physician alignment, improving clinical delivery systems as well as developing successful risk-based payment models. Recognized as a servant leader, known for developing teams that produce significant results through effective board, physician and staff relationships. Passionate about improving safety, quality, community health and building leadership capacity through a high-performing culture.

Wisconsin Hospital Association (WHA) Distinguished Service Award- 2019
Greater Green Bay Chamber of Commerce Athena Award- 2018
Milwaukee Business Journal, Women of Influence Award, June 2004
GOLD Award (Graduate of Last Decade), University of Wisconsin Milwaukee, 1997
Fellow American College of Healthcare Executives -FACHE 2002- Present
Fellow, Commonwealth Fund– Nurse Executive Program, 1990-1992

Therese Pandl and Mark Repenshek, “Employee Displacement in Catholic Health Care: Are We Unique?”’ Health Progress, no.6 (November-December 2018).

MBA Master of Business Administration, University of Wisconsin Milwaukee, 1992
MN Master of Nursing, University of Washington, Seattle Washington, 1979
BSN Bachelor of Science in Nursing, University of Wisconsin, Milwaukee, 1976

Strive MedTech Advisory Board

Scott Becker

Scott Becker is the Publisher and Founder of Becker’s HealthCare and Becker’s Hospital Review. He is a partner at McGuireWoods and a former board member of McGuireWoods. Mr. Becker also served as chair of the national health care practice at McGuireWoods for more than 12 years. He is a graduate of Harvard Law School and a CPA.

Vinod Dasa, MD

Dr. Dasa completed his undergraduate and medical school in the 7-year combined degree program at Union College and Albany Medical College in New York. After completing medical school, Dr. Dasa trained in the State University at New York (SUNY) at Buffalo orthopedic surgery residency program. In 2006 he furthered his training at the Insall Scott Kelly Institute, Manhattan, New York, in Sports Medicine and Joint Replacement Surgery. This fellowship is internationally recognized as one of the pioneers in total knee replacement surgery.

After completing his fellowship Dr. Dasa and his wife decided to begin their careers as faculty at LSUHSC to help rebuild post-Katrina. In his tenure at LSU he has developed surgical techniques to allow outpatient opioid-free total knee replacement and pioneered the use of cutting edge technologies such as iovera. He has presented and published his research internationally in some of the world’s leading publications and meetings. He serves in leadership roles both regionally and nationally and was most recently involved in national expert panels to help CMS redesign the delivery of total joint replacements and establish national guidelines on the management of knee arthritis. He currently serves as vice-chair for academic affairs for the department of orthopedics, Irvin cahen endowed chair for research, chair of the LSU clinical practice leadership group, and founder and chief medical officer for an innovative start-up, SIGHT Medical.

His research interests cover all areas of adult orthopedics focusing on joint replacement, knee arthritis, health disparities, and outcomes research.

Robert Jarrin

Robert Jarrin is a strategic advisor to companies and associations on digital medicine and life sciences.

Jarrin’s areas of expertise include Food and Drug Administration (FDA) regulation of digital health, Centers for Medicare and Medicaid Services (CMS) coverage and payment of digital medical services, Office of the National Coordinator (ONC) regulation of health IT, and healthcare legislative developments.

Jarrin serves on the adjunct faculties for the George Washington University School of Medicine and Health Sciences (Department of Emergency Medicine), and the Georgetown University School of Medicine (Department of Biochemistry and Molecular and Cellular Biology).

Jarrin holds a B.A. in Government and Politics from the University of Maryland at College Park, and a J.D. from Northeastern University School of Law.

Jenifer Kennedy

Jenifer is a Co-Founder of Bolder Surgical, Inc, a surgical products company providing advanced vessel sealing and stapling technologies for pediatric and adult surgery. She currently serves as a consultant to the company leveraging extensive expertise in medical device Research, Product Development, Market Assessment and Regulatory Strategy.

Early in her career, she was the principal inventor of Medtronic’s LigaSure Vessel Sealing Technology, now comprising over 50% of a >$2B market segment. This was the first effort in the industry to optimize tissue effect using RF energy. This effort resulted in IP that allowed Covidien a nearly competitor-free environment in this arena for 15 years. She has co-authored over 20 patents in the area of vessel sealing and stapling technologies.

Jenifer holds a B.S. in Chemical Engineering from the University of Colorado, as well as M.S. and Ph.D. degrees in Biomedical Engineering from Northwestern University. She has served on the Dean’s Advisory Board for University of Colorado, as Vice Chairman of the Webb Waring Institute for Biomedical Research Board of Trustees, and currently serves on the Biomedical Engineering Advisory Board for Northwestern University.

Kenneth D. Kleist, MD, MBA

Dr. Kleist is an orthopedic surgeon at Bellin Health Titletown with fellowship training in hip and knee replacement. He has been in practice for 14 years and performed over 4000 joint replacements. His expertise includes complex primary joint replacements and revision joint replacement surgery.

Healthcare improvement and reform are large areas of interest and participation that led him to get his Masters of Business Administration from the University of Wisconsin in 2018. He has helped to develop joint replacement programs that standardized protocols, decreased length of stay, decreased cost, and improve outcomes in three different health systems. Most recently he has been working at Bellin on protocols that have allowed the safe implementation of same-day discharge to home for hip and knee replacement. He is currently serving on the board of directors for Bellin Health Partners Accountable Care Organization (ACO) and has previously served in the same capacity for another ACO. In addition to his busy clinical practice, he engages with the medical staff by participating in infection prevention committees, perioperative medicine programs, and serving as a joint replacement expert in contracting negotiations for implants at two health systems.

Dr. Kleist holds a B.S. in Psychology (1995), an MD (1999), and an MBA (2018) all from the University of Wisconsin – Madison. He did a surgical internship at Oregon Health Sciences University, his orthopedic surgery residency at the University of Minnesota, and his joint replacement fellowship at Rush University Medical Center in Chicago.

Thomas L. Olson

Thomas L. Olson is a graduate of Green Bay West High School, St. Olaf College and the University of Wisconsin-Madison Law school. After practicing law in Green Bay for eleven years, he left his practice in 1987 to become President and CEO of U.S. Paper Mills Corp. When the company was sold to Sonoco Products Company in 2001, he served as President of Sonoco-U.S. Mills, Inc. until his retirement in 2002. He was a partner and Chairman of the Board of MECA & Technology Machine, Inc. from 2005 until the company was sold in 2016. Currently, he is a partner and Vice President of Metals Engineering, Inc.

Mr. Olson is a member of the Board of Directors of the Green Bay Packers, Inc. serves on its Executive Committee and as its Vice President and Lead Director. He is a member of the Advisory Board of Belmark, Inc. He is a past Chairman of the Wisconsin Paper Council. Over the years, he has served as a director on several local and regional business and bank boards.

Throughout his career, Mr. Olson has been active in his community. Currently, he is the President and CEO of Cornerstone Foundation of Northeastern Wisconsin, Inc. and is Vice President of the Cloud Family Foundation, Inc. He is a charter member of the UW-Green Bay Chancellor’s Council of Trustees and has served the University in various other roles over the years. He serves on the Boards of the Greater Green Bay Convention and Visitors Bureau and the Miracle League of Green Bay, Inc. For many years, he served on the UW-Madison Law School Board of Visitors. His career has also included service on numerous boards of other non-profit organizations and foundations.

The Honorable Dr. David J. Shulkin

The Honorable Dr. David J. Shulkin was the ninth Secretary of the US Department of Veterans Affairs. Nominated by President Trump to serve in his Cabinet, Secretary Shulkin was confirmed by the US Senate by a vote of 100-0. Secretary Shulkin previously served as Under Secretary for Health having been appointed by President Obama and confirmed unanimously by the US Senate.

As Secretary, Dr. Shulkin represented the 21 million American veterans and was responsible for the nation’s largest integrated health care system with over 1,200 sites of care, serving over 9 million Veterans. VA is also the nation’s largest provider of graduate medical education and major contributor of medical research and provides veterans with disability payments, education through the GI bill, home loans, and runs a national cemetery system.

Prior to coming to VA, Secretary Shulkin was a widely respected healthcare executive having served as chief executive of leading hospitals and health systems including Beth Israel in New York City and Morristown Medical Center in Northern NJ. Secretary Shulkin has also held numerous physician leadership roles including the Chief Medical Officer of the University of Pennsylvania Health System, the Hospital of the University of Pennsylvania, Temple University Hospital, and the Medical College of Pennsylvania Hospital. Secretary Shulkin has held academic positions including the Chairman of Medicine and Vice Dean at Drexel University School of Medicine. As an entrepreneur, Secretary Shulkin founded and served as the Chairman and CEO of DoctorQuality one of the first consumer orientated sources of information for quality and safety in healthcare. He has served on boards of managed care companies, technology companies, and health care organizations.

Secretary Shulkin is the University of Pennsylvania Leonard Davis Institute Distinguished Health Policy Fellow. He is a board-certified internist. He received his medical degree from the Medical College of Pennsylvania, his internship at Yale University School of Medicine, and a residency and Fellowship in General Medicine at the University of Pittsburgh Presbyterian Medical Center. He received advanced training in outcomes research and economics as a Robert Wood Johnson Foundation Clinical Scholar at the University of Pennsylvania.

Over his career Secretary Shulkin has been named as one of the Top 100 Physician Leaders of Hospitals and Health Systems by Becker’s Hospital Review and one of the “50 Most Influential Physician Executives in the Country” by Modern Healthcare and Modern Physician. He has also previously been named, “One Hundred Most Influential People in American Healthcare” by Modern Healthcare.

Charles Woodson

All-Pro cornerback Charles Woodson enjoyed an illustrious 18-year NFL career with both the Oakland Raiders (1998-2005, 2013-15) and Green Bay Packers (2006-12). While with the Packers, Woodson won the 2011 Super Bowl in a 31-25 win over the Pittsburgh Steelers.

A nine-time Pro Bowler, Woodson was named First-Team All-Pro four times (1999, 2001, 2009, 2011) and Second-Team All-Pro four times (2000, 2008, 2010, 2015). Woodson was the 2009 NFL Defensive Player of the Year and a two-time NFL interceptions leader in 2009 and 2011. Drafted by the Raiders fourth overall in the 1998 NFL Draft, Woodson got off to a fast professional start being named the NFL Defensive Rookie of the Year when he posted five interceptions.

Named to the NFL 2000s All-Decade Team, Woodson is one of a few players in NFL history to play in a Pro Bowl in three different decades. A two-time First-Team All-American at the University of Michigan, Woodson won the 1997 National Championship with the Wolverines. His other 1997 accolades include the Heisman Trophy, Walter Camp Award, Bronko Nagurski Trophy, Chuck Bednarik Award, Jim Thorpe Award, and Big Ten Player of the Year.